About Frank Girard - Copywriting Connection Editor
Frank Girard, Copywriting Connection editor, has been a results producing copywriter and marketing consultant for more than ten years. He also was heavily involved in helping corporations implement technology for improved results. As a copywriter, Frank has written all types of online and offline copy. Online examples of copy Frank has written include complete copy for comprehensive websites, online sales letters, ezines, email marketing campaigns, articles for syndication, syndicated online video, podcasts, membership web sites and much more. He has also developed the concepts for and written all the copy for several online membership sites. Offline Frank’s copywriting assignments have included direct mail sales letters, postcard campaigns, sales literature, advertorials, print magazine advertisements, catalog copy, and infomercial copy. Frank has also created and provided copywriting training to aspiring copywriters and more seasoned copywriters who want to sharpen their skills. In addition, he has worked as a copywriter in the marketing department of several corporations. Frank also has developed core stories which are presentations which present a company, product, or service as the only logical choice in a marketplace. He has written several books including Viral Video Marketing and How to Succeed as a Freelance Marketing Consultant. He also worked with one of his clients and Jay Abraham, the highest paid marketing consultant in the country, to write a book about how executives can dress more successfully. As a marketing consultant, Frank has helped small to medium sized businesses throughout America grow their business by providing a comprehensive marketing assessment of that business, providing recommendations for quickly generating new profits, and helping companies implement those recommendations. One example of the result of his marketing consulting work was recommending an approach for helping a company generate new business from existing and prospective customers. The project produced one million dollars of additional revenue within one year. From a technology perspective, Frank was a Technology Management Consulting Practice Manager with the major accounting firm, Ernst & Whinney (now Ernst & Young). Frank has also served at several major corporations as Vice President of Technology and Technology Director. Frank has been a frequent speaker about marketing at many business association events as well as a presenter for online webinars about copywriting and effective marketing. He also was a mentor and coach to twenty entrepreneurs participating in Jay Abraham’s two year program “Ultimate Marketing Research Lab.”
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