Learn About Copywriting Connection

My name is Frank Girard and my passion is effective copywriting and marketing. With more than fifteen years experience in copywriting, marketing consulting, and marketing technology, I decided to create this site to help those involved in copywriting grow their business, live more fulfilling lives professionally and financially, and to achieve their business goals. I think of this effort as a way of paying back my marketing and copywriting mentors plus all the businesses I have consulted with for their help, their loyalty, their business and their friendship.

Think about this – No matter what type business is being addressed, effective communications with prospective customers is required for the growth of any business. Copywriting is the core component of communications for desired results.

If you think about it, no products or services get sold, no charitable contributions are obtained, additional products or services are not sold to existing customers, and no political campaigns or causes won without effective copy. Other than direct sales contact with prospects in person or by phone, copywriting is the only approach for obtaining the most desired response from those you are communicating with. Early marketers and copywriters as far back as the 1920s called copywriting “salesmanship in print” and today on the Internet, in a video, in an audio podcast or in any other form. Copywriting is a way to dramatically multiple your sales force without hiring additional sales people. The marketing leverage a company can obtain from effective copywriting is huge!

The site's intended audience includes copywriters, those aspiring to be copywriters, business owners and entrepreneurs who want to write copy for themselves or contract with the “right” copywriter for improved sales and profits.

CopywritingConnection provides comprehensive resources and information including, but not limited to:

-Copywriting tips

-Copywriting books

-Copywriting expert services

-Information about how to run a successful copywriting business such as the copywriting fee- what to charge

-Copywriting jobs including information about how to find work and full and part-time working including freelance work.

-Copywriting Schools and other educational resources

-Rules of copywriting and a process for creating successful copy

-Copywriting books recommended

-Copywriting software recommendations

Since everyone absorbs information most effectively in a variety of modes, the site provides information to engage all the senses including in written form, audio, and video.